Rolex watches dominance among executives now started displaced by competitors, Omega. Models who blamed the cause of the ancient and traditional executives are turning to Omega watches.
“Omega Design is more fashionable and hip. Rolex was already an ancient and traditional, “said Ma Jun, 30-year-old young entrepreneur from Hangzhou, China, comparing two famous watch brands.
Not just in Asia, Omega watches also make artificial Swatch Group AG was undermining its market share in the Rolex Swiss watch industry. In addition, Rolex, the cheapest model, 60 percent more expensive than the Omega, is also affected by U.S. recession.
Swiss watch exports fell 22 percent during 2009, the biggest decline since the Great Depression, caused by the cancellation of orders from retailers. Swatch Group and Cie Financiere Richemont SA, owner of Cartier, signaling overseas sales to be down.
Rey Wium, an analyst at Nedbank in Johannesburg, speculating Rolex shipments down two times higher than the market.
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